Being a freelancer can be tough these days; however, when you get the right market for you, the work will keep on flowing. If you have started your freelance career in the past, it would have been easier, given that not many people were in the industry just yet. However, with now more freelancers than ever, it is now very challenging to find regular clients all the time.
That is why, marketing is your best ally in this day and age where thousands of people offer the same freelancing services, too. Although skill is very much important, too, people won’t know about your talent if you don’t advertise it well. People have to know what you are offering and what you can do for them. Otherwise, you will never keep on growing, and you will only be wasting your talent just because of poor marketing. So, you need to make sure that you are coupling excellent talent with marketing.
Most of the time, though, freelancers don’t have much time to market themselves online. And most are artists who would want to focus on their craft. Therefore, if you are a freelancer, there is a significant chance that you wouldn’t have the expertise and time to further your marketing strategies. It is where outsourcing or partnering with a marketer would help; however, these tactics prove to be expensive, especially for a starting freelancer.
Marketing can be expensive to implement, especially when you want to get the best SEO services in NYC over the long term. That is why only businesses who can afford it can hire an excellent marketer to do this job for them. Although there are advertising agencies who promise to deliver results at a fraction of the cost, you must not be easily swayed by these tactics. It is because there is no quick-fix to any long-term and successful marketing strategy. Those that work have to go for months, with the brand already existing for years. It is because your best ally with marketing is time, so the longer you are in the industry, the better your chance is of getting known worldwide.
If you are a freelancer and have been selling your services online, how do you improve your marketing scheme without breaking the bank? You might be committing common mistakes that you are unaware of. If you are being bothered by the lack of audience of your brand, then here are the common mistakes that most freelancers make. Try to avoid these, so you get to make the most of what you offer online:
1. Freelancers get desperate by partnering up with influencers and brands
It sounds “cool” to be partnering up with influencers and brands; but the problem is, you don’t want to be known just because of these partnerships. While these may work for you for a time, these partnerships are not long-term strategies that can help your brand through thick and thin. The worst case is when you end up partnering with someone whose values you don’t share. For sure, you don’t want to team up with a brand that doesn’t hold the same principles that you have. Out of desperation, though, many freelancers get into the trap and end up partnering up with these influencers and enterprises.
It also costs money to be doing this partnership, and it is something that you don’t want to do early in your career. For one, you are new to the industry, and you want to save as much as you can to sustain your business. Secondly, although some partnerships do not require money per se; but in the form of services, you are also losing in the process because time is money. If you are a design company, you may be asked to sponsor the brand’s logo design and printing. If you are an event-organizing company, you may be asked to sponsor the coordination of the influencer’s event. These commitments require a lot of time, effort, and resources from you, and for sure, you don’t want to lose out in the end.
There is so much more required of your partnership that you may not realize at the start. Instead of the partnership helping your brand, you may even end up broke with all the hidden costs that come with the deal.
2. Freelancers market their services prematurely
While marketing can contribute a lot to how you advertise your brand, your services still are the main stars in your enterprise. No amount of marketing can cover for bad services, so focus on perfecting your services before advertising your brand. You must be super confident in what you are doing before you allow others to know of your business. It is because, first impressions last, and, for sure, you want to leave a good impression to your customers.
Focus on perfecting your brand before investing in marketing. Do not jump into marketing without focusing on your services. It may take years for you to get to where you want to be, but time is your best ally with advertising.
These are the typical mistakes freelancers make when selling online. Avoiding these mistakes can save your business a lot of time, money, and effort.