Take a look at the way technology was portrayed on TV and in the movies twenty years ago, and you see a world where people seamlessly interacted with technology in an almost human fashion. We were going to be surrounded by computers, robots, and cars we could talk to. That fiction is becoming more real every day.
Computing is headed towards a very exciting place thanks to the latest advances in machine learning and artificial intelligence (AI). We’re already seeing it in the way we can talk to our phones through digital assistants like Siri and Cortana. Natural language interactions with our digital devices are becoming more and more, well, natural every day.
As a marketer, an SEO agency Los Angeles affirmed you need to have a pretty good feel for this high-level shift in the way we use technology because it’s also starting to impact the way we interact with brands. We’re at a very optimistic place right now, and most people believe that technology is a tool that can help us achieve our full potential.
Technological progress comes on in waves that bring us something new in every decade. In the 80s, it was the idea of computers becoming “personal.” In the 90s, it was the internet. Looking back on the last ten years, it’s pretty clear that the last big changes were the proliferation of smart mobile devices and the rise of cloud computing. We’re more in touch with each other – and with businesses – than ever before.
Even though modern communications channels make it possible to communicate and work with blinding speed and from virtually anywhere, the process is not always a simple one. Unlocking the full potential of our devices obliges us to learn how to communicate with them, and in the past that often imposed a sort of language barrier on the way we interacted with computers.
That’s all changing now. It’s no accident that the “assistants” on our phones are designed to be closer than ever before to real people. Our technology is clearly aiming for a goal of human-like interaction even when we’re speaking with machines. Won’t this unlock the possibilities for even more people and make it easier than ever before to get the assistance we’re looking for?
Predicting the shape of future technology has never been an easy business, and our past is littered with failed predictions that are now more humorous than their creators ever intended. Although we shouldn’t presume to predict tomorrow’s user interfaces in detail, we can make some good general guesses based on how technology is changing. Natural language and human-like interaction are going to be the dominant themes in tomorrow’s user experiences.
AI is becoming well-developed enough to successfully complete tasks that were once considered impossible. Our devices can understand the subtleties of our voices, track our previous interactions to improve our future ones, and even make accurate guesses about how we feel. The relationship between the machine and the user is becoming collaborative instead of adversarial.
There are over three billion people communicating with each other via software apps on any given day. We use messaging apps five times as much as any other form of mobile software. We’ve come to expect every piece of software we use to have the same intelligence about understanding us that search engines do.
Modern technology understands semantics. It reads clues in what we say and what we type to help us find what we’re really looking for. A piece of software that responds quickly, accurately, and intelligently to natural-language requests is becoming the rule rather than the exception. As the technology continues to improve, this sort of performance will come to be expected in every sort of digital interaction.Tags: marketing, technology